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How can you know that the Balanced Scorecard works and that it works properly? Does it include any kind of self-control system? Read More

Keeping the relationships that your small business has with your customers strong is one of the most important things that small business owners can do, as the strength of these relationships will protect your business in the event that it is faced with competition that is looking to undercut it on Read More

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you ca Read More

Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More

Gmail's new inbox is only the tip of the iceberg when it comes to email marketing changes. Here's 5 reasons why I deleted over 1,300 from my newsletter. Read More

Here is the start of a great idea that you can use for your marketing. But don't use the second half, it's an epic failure. Read More

Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they see you as fundable, do they want to assess your plan for fundability Read More

Whenever I hear about a company that’s choosing to build their own employee volunteer and giving platform from scratch, I shudder..... Read More

in the first part of this series, we explain the Marketing Mix and why it matters.

An quick refresher for veteran and newbie entrepreneurs! Read More

Is there any one amongst the young generation who is not familiar with the word “blogging”? Chances are that there won’t be any, since such is the craze of blogging which has taken every body in its stride. Thanks to immense opportunities Read More