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There are two major classifications in which sites can be grouped in: Revenue-driven sites and potential-driven sites. Let us explore a bit about each. Read More

We know content marketing is a slam-dunk for consumer-focused businesses, what about the B2B whose client is a corporation? That's the question we tackle in Episode 104 of the Content Marketing Podcast. Read More

Businesses makes lots of mistakes while generating target B2B leads for their business. Here are the 7 common B2B lead generation mistakes which should be avoided while generating leads. Read More

It can be pretty overwhelming to find a franchise business opportunity that you feel is right for your town, your investment level and your skills. There are so many choices these days, with new franchise opportunities appearing all the time. Lucky for you I have some steps you can take to help you ... Read More

Plenty has been written about the value of email, so I won’t belabor the point. I only revisited it here for those of you who may have developed a bias against it in recent years. And with that said, let me suggest that building your email list should be one of the items at the top of your New Year Read More

Addressing the much-talked-about issue of the declining of Facebook reach, Guy Kawasaki offers his epic advice to Mark Zuckerberg. Read More

To help those looking to start a food shelf, we asked Rick Birmingham, the director of development at Neighbors, and Allysen Hoberg, the program manager at PRISM, to offer some tips to get your food shelf business up and running. Read More

The holidays are over and for retailers it’s time to take a deep breath and relax. Wait, no! It’s actually time to start thinking of ways to capitalize on your holiday sales for the long term. Read More

Do you know your brand? Do you really? Answer these three questions to find out how much, or how little, you truly know about your customers and products. Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More