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Hi, I'm Cristina Caldera, Social Media Manager at Buisiness.com, and I'm going to discuss how to create a successful social media marketing strategy tailored specifically to small businesses looking to reach a B2B audience. Read More

New to Social media, check out how to get started with this Social Media introduction or how-to visit the site above for more business tips. Read More

There isn’t a product, service, or blog which would suit each one of us.

Here comes the concept of buyer persona. An imaginary character, a made up person, someone, who buys your products or services. Read More

This #TYBCommunity Round-Up includes posts about latest changes in Pinterest, a facebook experiment, Instagram stats, Google Analytics, WordPress social sharing plug ins, storytelling, becoming a morning person and more. Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

By Mark Breen

They say ‘content is king’ and they also say that ‘good content will find its audience’.

Now, one of those is true and the other says ‘good content will find its audience’. We might talk about how to find the audience another time but, for now, we’re going to focus on the actual Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

Here is an insider view of what happened at the headquarters of French Newspaper Charlie Hebdo, on Wednesday morning, January 7, 2015. Read More

Using social media is a must when you want to build a following, market your brand, and find potential clients. And Twitter, with its short (140 characters or less) burst of dialogue, fits the bill for quick, no-hassle, and right to the point marketing. Blast a tweet to your followers to let them k Read More

To improve productivity, businesses can implement various numbers of different activities that can help sustain the performance of the employees and control the company better. There has been an increase in the importance of management teams and research has led us to come up with team-building gam Read More