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Benefits, bonuses, uniforms, coffee—the extra costs of hiring an employee can add up VERY quickly. Before you decide to add to your small business team, make sure you understand the true cost of an employee. This infographic breaks it down. Read More

E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

What exactly is a style guide and do you really need one for your business? Find out... and learn why taking the time to create one can help strengthen -- and grow -- your brand. Read More

With information at our fingertips, it’s always easy to scour the internet for the cheapest option.

That doesn’t mean brand loyalty is dead. It does mean that in order to create brand advocates that come back and repurchase from your business, you have to show the real story behind the brand the Read More

Cash flow is like blood that runs through the veins of your e-commerce business and keeps it alive. Here are some tips on how to keep it balanced. Read More

Just when you think you know your audience, you probably need to do a little testing of both your tactics and your decision making. A number of influences - including internal protocols and confirmation bias - can skew perspectives on marketing. Read More

"How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?

If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women.

So, it’s easy to push this visual search engine under the rug Read More

Starting a retail business (and joining the more than 24 million people who earn a living this way) can offer many rewards to the right kind of entrepreneur. But how do you go about getting started? Here are some steps that you will need to follow (from a business planning, structure, and legal per Read More

Welcome to the rogue's gallery of critical mistakes that keep B2B bloggers stuck in the starting gate. Are any of these sabotaging your content marketing results? Read More

Some say brands should adopt technology at their own risk, but we disagree. Online technology is making advertising better than ever before. Here's why. Read More