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Once I faced my fears of the camera, a couple of really amazing things happened. Not only did my YouTube following grow significantly I experienced my own personal growth and development as a result of becoming more confident on camera and with creating live video. And boy oh boy those skills are r Read More

Theresa from Crazy Couture Crochet turned to crowdsourcing to find new products to make. This resulted in one of her most profitable items ever... Read More

Promotional products – branded clothing, gadgets, accessories… they can be a part of your marketing strategy, but have you ever wondered whether they are really worth it? Read More

Corporate gifts have the power to please clients and prospects by showing you’re thinking of them. Done well, they also make your business more memorable. They help convey what your brand stands for — be it playfulness, creativity, productivity or something else. Read More

75% of the marketers are reporting that they are benefiting from influencers. As this trend continues to grow and businesses shifting to influencers, it is prudent to understand the basic of the influencers before investing resources and time on them. Get the right influencer, do the monitoring, b Read More

Once you have a smooth process for Instagram and you think you’ve finally done all you can do for your Instagram business account, the following tips to optimize Instagram will help take you to the next level. Read More

Lies, including those in business, are parts of our life. Here is a smarter way to spot a liar: Using linguistic analysis. Read More

Small-business owners may get into trouble with their business taxes for a number of reasons. But the main culprits may not be what you think. In most situations a small business's tax troubles can be attributed to just two reasons - and they're often related. Read More

By understanding the concepts of ethos, pathos and logos and how they affect your marketing strategy, it can be easier to connect with your target market. Read More

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? Read More