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Many experts recommend introducing your business plan with the problem your customers face and the solution your business offers.

That’s called “problem and solution,”—but it’s too often an opportunity wasted.

Don’t just describe the problem and solution. Make people care. Read More

Instagram's icon and the style of the app has been updated with a new minimalist design. But don't worry, all of the functionality you're used to is the same. For now. Read More

Last month, Prince died at the age of 57. As always, brands quickly took to Twitter to honor the memory of the music legend.

Cheerios came up with the following Tweet: Read More

Determining how to move a business without losing productivity can be a daunting challenge. However, with the right plan and the right tools, you can move a business without making a major dent in your company’s productivity. Read More

Having a small online marketing team doesn’t mean your company can’t scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well. Read More

Everyone knows the importance of goal-setting and creating benchmarks to help your business efforts produce the desired result. There are a lot of ways to measure if and how your social media and online marketing tactics are being effective. It can be overwhelming, and you may not need all of those Read More

I first found out about Jason Falls through DJ Waldow. Jason is one of those unapologetic, tell-it-like-it-is, digital marketing experts. His blog is a must for any digital marketing pro. And his books should be required reading for anyone guilty of all buzzword and no substance! Read More

One of the most important decisions we make daily is whether to help someone else. Here's the science behind favors and what you can do both to improve the chances someone will do you a favor and to respond when others ask you for something. Read More

P.S. You Got This is a NEW PODCAST about getting real and going behind the screens to look at what really happens in an online business in the growth stage. Read More

The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This new sharing economy is rapidly becoming the new business of sharing, wi Read More