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Over the past few months there's been a lot of talk about messaging application and specifically the advent of chatbots. While it may come as a surprise to some, applications like Facebook Messenger that include chatbot functionality could actually be of great use to small businesses looking to eng Read More

Google recently unveiled a new video ad creation app to help small businesses create effective video advertisements. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order to make your ads as effective as possible. Read More

Even if you do not know it by name, you have probably seen dynamic pricing in action. What is it and how can you deal with it? Read More

Here are a few ways you can strike the perfect balance between empathizing with your customers and building a successful company. Read More

Hiring the right social media manager can free your time while building your brand. But how can be sure you’ve chosen the right one? Different companies require different things from social managers. But there are a few warning signs you should look out for that could mean you’ve hired the wrong so Read More

Any small business that hopes to succeed in a crowded market must be unique and must do well at marketing. This article will provide you with information on how to start up, hone a unique concept, and market your small business to the masses. Read More

The classic to-do list can be useful tool to facilitate productivity, but it’s not without shortcomings.For instance, assignments on your list may involve a series of interconnected tasks, or require multiple steps that you can’t easily describe in list format. Sometimes in the midst of carrying ou Read More

Pinterest and Instagram are exceptional channels for audience growth and engagement.

But as marketers, what can we do to convert those followers into customers? In this post, John Stevens walks us through some actionable tactics we can use right away. As well as great examples of brands doing i Read More

There’s no precise equation for determining how entrepreneurs should pay themselves, as the right choice varies dramatically by your business type, age, financial health, and more. That said, we hope this guide will help to steer you in the right direction. Read More

Let’s take a look at a couple of the best SMB marketing plans out there—then pull out some common themes. Learn from these businesses success and implement their techniques into your marketing plan. Read More