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Last year, Google unrolled one of its biggest announcement that probably left most SEO’s surprised and shocked (including me): search queries will now be processed and monitored through the support of a machine that is capable of teaching itself, and that is the new kid in SEO Town, Google RankBrai Read More

In my opinion, there’s an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric. I’m not crazy. Here are three reasons why. Read More

As a presenter, it only takes one or two tiny errors in order to lose your audience and transform a well-prepared presentation into a complete and utter write-off. To help you avoid those rookie errors and achieve PowerPoint success, here are 10 of the worst presentation mistakes you could possibly Read More

"Critical feedback" is important information. It tells us that what we are doing is not working and that we need to change our approach. It is important, however, that it is not seen as an insult. Read More

If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone. Read More

There are plenty of presentation platforms out there for large and small businesses alike. But not all work the same.
Google Slides is a dynamic, cloud-based presentation program that has started to draw in more and more business users. Yet while a vast number of workers are hopping on board in or Read More

Does your business have an established corporate social responsibility (CSR) program? As customers and employees alike place increasing importance on CSR, now is the time to get serious about giving back. Unlike the Ice Bucket Challenge of 2014, CSR is more than a passing trend. When done correctly Read More

Small businesses today are prone to a lot of the same hazards as yesteryear. But they’re largely unprepared to handle 21st Century threats to their companies.
Floods, fire or any other type of natural disaster could spell doom for a lot of businesses but for a lot of those events, having a good in Read More

You’ve no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. But recent reports indicate a new generation (dubbed Generation Z or simply Gen Z) is growing up behind the scenes, and is set to emerge as the incoming workforce.
Born after 1995, members of the e Read More

Running a small business can be stressful, but it doesn’t have to be. There are now wearables that can track your mood as well as your stress levels.
While most fitness trackers will calculate your heart rate, calories, steps as well as sleeping habits, Spire tracks your breathing and stress level Read More