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What kind of content do you need for your content marketing campaign? You need both long and short form content for it to be effective. Read More

Never run out of ideas of what to blog about!
A round-up of 24 different blog prompts and ideas for small business owners, with instructions on how to write that type of post most effectively. Read More

Finding out what your small business customer wants can be as simple as engaging them on the shop floor or compiling and distributing detailed questionnaires or surveys. Irrespective of the method, ongoing engagement is crucial in building a loyal customer base Read More

Pokemon Go can help you promote your local business. Check this guide on how local business marketing can capitalize on Pokemon Go, an augmented reality game. Read More

In business, you can set yourself on the path to success by always striving to put your best foot forward. Unfortunately, that’s not always quite so easy to do—especially when you feel nervous or insecure. Read More

Chances are you’re familiar with these social networking and sharing sites: Twitter for quick exchanges with real and digital friends; YouTube for watching stand-up comedy and cute cat videos; and Instagram to get your dose of mouthwatering foodie photos and pictures of exotic locations.

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These nine tips can help you create powerful presentations that resonate with (and impress!) your target audience. Read More

It’s all too easy for gung-ho new business owners to jump into planning without thinking carefully enough about the business startup costs. Here, we’ve put together a list of 14 different types of business startup costs you’ll need to consider when drawing up that first business plan.

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Recently, Joe and I came together to talk about Content Inc. and the Content Inc. model and how small and large businesses can incorporate a content marketing approach. Read More

Want to advertise on Pinterest but not sure where to start? Even brands with budgets of $50 or less can create Promoted Pins to increase their reach on Pinterest. To learn how to make the most of your advertising budget on Pinterest, take a look at these tips. Read More