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As any content marketer will tell you, diligent strategy execution and time can yield a treasure trove of promotional material for your use. That content creation, however, can take up a lot of bandwidth. We share tips to help you. Read More

Good Training is Fun. But not all fun training is good. Some trainers then concentrate on making the training day FUN with activities and playing games. But it is important to note that having fun on a training course, does not mean that the training course was good.

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One of the scariest things for new bloggers to do is ask for pay for their work.

While sponsorships can be a vital source of income for a successful blogger, too many of us are terrified to ask for enough payment for what we are actually worth.

Here are 4 steps to pitching a brand or client Read More

There’s so much information out there about SEO—and a lot of it, as you’ve probably seen, is wrong. For example, when I sat down to write this article, I did a simple Google News search for SEO. The first thing that popped up was “7 Common Lies Your SEO Agency Might Have Told You,” from Forbes. Read More

There’s no way around it. You should be able to do math if you are in business. But you can make the math less painful, at least the simple day-to-day math with online calculators. Read More

How are small businesses using social media? Can your small business also benefit from social media? The infographic below including all of our interesting data, highlights how well small businesses are using social media.... Read More

When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.

Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.

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If you want to start a business from home without putting a lot of investment into equipment, here are some businesses you can start with just a smartphone. Read More

In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home. Read More

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 recently, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. Read More