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Branding Is A Buddhist Koan: Not What You Think, But More

Branding Is A Buddhist Koan: Not What You Think, But More - http://www.visiblelogic.com

Posted by VisibleLogic under Marketing
From http://www.visiblelogic.com 2819 days ago
Made Hot by: businessluv on August 7, 2016 1:08 pm

When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.

Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.

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Comments

Written by lyceum
2816 days ago

Emily: You have written a real piece of food for thought! ;) Could you give some examples of companies that have been branding themselves in a good way, according to your view?

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