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In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. Read More

Most entrepreneurs want to take action, which is great, you just need a good plan to take action on. So if you are serious about creating a rock solid marketing plan for your business, set aside some time and use the steps below to get started. Read More

The problem with that is that the SERPs are not static. Just because you reached the top of the SERPs does not mean that you will remain there. SEO is constantly evolving. You can’t just ignore what got you to the top position. You have to stay up to date with the latest trends in order to defend y Read More

Most of us know about Windows 10 and Office 365, and rely on them daily. But I’m here to tell you there’s a lot more going on at Microsoft. Here are 10 highly useful Microsoft products and features that if you are not aware of, I suggest you explore. Read More

You don’t need to be perfect, but you do need to know the basics. If you don’t, you will likely get your guest post pitch rejected before you even get a chance to showcase your expertise. You will also need to nail your presentation once you have a pitch accepted. Getting accepted to post an articl Read More

Your surroundings have a major impact on how you function in your daily life. With that in mind, here's how to design your office space to motivate employees and increase productivity. Read More

James Farhat, CEO of Applications Consulting Training Solutions, an ISV and technology solution provider based in Jacksonville, Fla., spoke with Small Business Trends regarding his experience in becoming a cloud-ready IT company and in transitioning his clientele to the cloud. Read More

Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. Read More

Prior to this November’s 2016 election, we looked closely at how Donald Trump planned to help small business in the United States if elected.

Now that Trump has been sworn into office and the first 100-days plan is underway, what should you—the small business owner—watch for?

Here are two big Read More

Successful entrepreneurs know that good branding is a vital factor in determining success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. We collected 20 important insights on branding that every entrepreneur and marketer shoul Read More