How to Evaluate the ROI of Branded Content

How to Evaluate the ROI of Branded Content Avatar Posted by StellaShveyqgd under Management
From https://blog.kissmetrics.com 268 days ago
Made Hot by: ObjectOriented on January 31, 2017 2:43 am
In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting.





Comments


Written by tiroberts
259 days ago

You def need a measurement system with branded content.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Jane Sheeba @janesheeba Replaced Day Job With Blogging

After studying for a PhD in Medical Physics in the UK, Jane Sheeba was set by most people's standards. She returned to … More
Editor's Picks


Share your small business tips with the community!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!