How to Evaluate the ROI of Branded Content

How to Evaluate the ROI of Branded Content Avatar Posted by StellaShveyqgd under Management
From https://blog.kissmetrics.com 152 days ago
Made Hot by: ObjectOriented on January 31, 2017 2:43 am
In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting.





Comments


Written by tiroberts
144 days ago

You def need a measurement system with branded content.



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