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The right incentive can make a significant impact on response rates, whether it's used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid? Even if a site or page has been 100% optimized for severa Read More

Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls? Read More

Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media! Read More

Being that most SMB's cannot afford to hire a brand monitoring company; Here are 3 Highly Effective tools for monitoring what's being said about your business online! Read More

One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites. Read More

Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se Read More

Disorganization is a major cause of job dissatisfaction. If the disorganization is your own, then you can choose to make changes. However, whether you are the disorganized one or the organized one working with a disorganized colleague, that lack of organization has an impact on you. Read More

Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

From the page: "Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study." Read More