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There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

This is tip #2 in the series of “Blog Marketing Tips Even the ProBloggers Won't Share” series. See tip #1: How to Optimize Blog Post Titles. In this tip, Andy Beal share's with you a practice that he uses to optimize slugs before hitting the “publish” button. Read More

Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect. Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More

How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy. Read More

10 ways you can fight back against content thieves. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

There is an old adage that says if you eat a frog first thing in the morning, the rest of your day looks pretty easy. If you have two frogs to eat, pick the biggest, ugliest one first. Your personal “frog” is the project or activity that: Read More