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One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites.
First of all: There is no central database measuring web site traffic, which means that there is no way you can get exact metrics for the web traffic of competing sites. Actually, it can be hard enough to get reliable statistics for your own sites.
Still, from an internet marketing perspective even flawed data can be better than none. By measuring the success of competing sites over time you can at least get an impression of how their (and yours) tactics are working.
Here are a few sources of web site statistics intelligence: View full story...
First of all: There is no central database measuring web site traffic, which means that there is no way you can get exact metrics for the web traffic of competing sites. Actually, it can be hard enough to get reliable statistics for your own sites.
Still, from an internet marketing perspective even flawed data can be better than none. By measuring the success of competing sites over time you can at least get an impression of how their (and yours) tactics are working.
Here are a few sources of web site statistics intelligence: View full story...
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you can now compare online results with another company in your sector using Google's website optimizer. it has a new thing where you can anonymously compare results, i.e. bounce rates. i.e., one industrial company selling pumps online can look at others results.