BizSugar.com › Online Marketing › Increase email capture by 319% with the right incentive

The right incentive can make a significant impact on response rates, whether it's used to build lists and generate leads or increase online sales.

But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid?

Even if a site or page has been 100% optimized for several factors, adding the "ideal incentive" can substantially improve results.

This brief will examine how to find the ideal incentive, and not just for the purposes of email capture.