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Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

What's wrong with MySpace and how are advertisers and marketing companies looking at them now? Read More

Are your customers talking about you on Yelp.com? The has launched a set of tools that enable firms to nurture relationships on the popular review site — whose sip-and-tell clientele have likely burned as many small businesses as they have helped. Read More

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. AB 2950, co-sponsored by Assembl Read More

In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively. Read More

US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing. Read More

The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations. Read More

"Salary is one of the most important criteria when hunting for a job. Unfortunately, finding compensation information amid the countless job postings online can be a daunting task, and few employment sites have done anything to make this easier. To remedy this problem, leading job-aggregator Indeed has released a unique feature that will allow Read More

Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth Read More

Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day. Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales? Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling. Read More