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THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare. Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses c Read More

Tips to help you decide if you are ready to start your own business. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

An extremely basic article on affiliate marketing and what it is! Read More

Instead, start understanding that most good plans to success are not the winning lottery ticket. You must always set a goal and continuously measure it with reliable statistics and logical data for comparisons, monitoring its progress, and taking corrective actions to get back on track. Achievement is like building a home. It must be pre-plann Read More

A recent survey group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web. Their purchasing decisions are largely made before they set foot in the store. Since these shoppers can get their information from just about anywhere, what can retail merchants put on their Web sites that Read More

If you use an online affiliate program to generate sales, you may not be getting what you pay for. You may be paying referral fees for business you would have gotten anyway. But how can advertisers be duped if they fork over a commission only when a sale is made? Read More

Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative. Read More

What prevents you from being a great innovator? Not much. Innovators by and large aren't creative geniuses gifted with da Vinci-like talent. It's not what they ARE - it's what they DO. They do these seven things you most likely do not. Read More

Small businesses say years of crushing health care costs have them backing major changes this time around. The NFIB helped derail President Bill Clinton's effort to overhaul the health insurance system during the 1990s. Now, small companies with an average of 10 workers are bearing the greatest burden of insurance premium increases, which have gr Read More