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In order for this to perform at its best, you’ll want to make sure each article, ad, press release etc. is written properly and gains the interest of your reader by offering value. Read More

One of the best examples is an e-book. Some companies use e-books to spread the word about their business, but just not about the products and not anything pitchy. It will be free and valuable content that somehow helps the potential customer. Some businesses even step it up a notch and allow others to pass it along for monetary returns, such through affiliate marketing. Read More

White-glove Blogging is providing the most valuable and superb content free to your niche audience. I'm not talking about an online journal of your daily thoughts or opinions. I'm speaking of actual steps, facts or lessons others can apply immediately after reading. Read More

We've all heard the horror stories of difficult clients. Anyone offering client services has been there. Here are six common “bad client” archetypes that can impede your success. After the definition of each client type, I've listed some possible tactics you can use to tame those wild beasts in your client roster. Read More

We are in mid-November, one week away from Thanksgiving, and it seems like nobody is answering the phone. Decision makers are dragging their feet, going quiet for days, and sometimes weeks at a time. It's driving us crazy! Right? Here is a list of four things we can do right now to ensure our success... Read More

Ok, so those of you who use Twitter, Facebook — etc. for networking purpose on a continual basis know that it can be a huge challenge to follow the right people back, to keep things clean and mainstream right? Well after spending some significant time on Mashable, I found some relief that I'd like to share with you today. Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

Lessons learned for entrepreneurs from a seemingly unrelated, yet important activity: Proposing to my girlfriend. Read More

In business we talk a lot about about externals, outside measurements, deliverables and objectives. Yet, today I feel the need to address the often ignored, but, integral part of business — YOU. Read More

Being interviewed on the radio, podcasts, or TV is great for your credibility and to attract traffic to your web site. But how to get booked as a guest on talk shows? Learn about RadioGuestList.com - a free service that can help you find free PR publicity opportunities to promote your business on the radio, podcasts, and television as a guest Read More