BizSugar.com › Public Relations › It's In Your Hands: Five Ways To Build A Top Brand | Marketing ideas

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost the earth. In fact, given that the strength of your brand is based on the quality of your relationship with your customer, you can build a great brand using little more than 'blood, sweat and toil'.