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A sale can only be made when the seller has the attention of the prospective buyer.
Your Business Professor had been regularly calling on the hospital account making dozens of sales presentations. I had known the decision maker, a nurse, for years. She asked me, “Do you have a 26-gauge?”
I stared Read More

The latest forecast for this holiday sales season is $965 billion – a number big enough that no savvy business should dare to miss out. Unfortunately, as you’re probably already aware, this rich retail environment results in a lot of white noise when it comes to holiday promotions. With what seems Read More

CRM software has many benefits to small businesses. It can save you time on customer communications. It can offer personalized communications to your best customers. And it can help you improve you sales and marketing efforts.
But that’s only if you choose the right CRM software for your particula Read More

The holiday season is just around the corner, and it’s not just the enthusiastic consumers and businesses that are gearing up for it. Online fraudsters are getting ready for the busiest shopping time of the year as well.
According to a new study by ACI Worldwide, retailers and consumers should bra Read More

In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer at Read More

Student entrepreneurs face an important obstacle in developing their ventures. They often lack the money to develop working prototypes.
It’s not surprising to see entrepreneurs seeking validation for their early stage ventures before they have developed a functional prototype.
Over the past three Read More

If you’ve ever crafted a business plan or networked with other professionals while traveling in Virgin Atlantic’s Premium Economy cabin, the company’s latest promotion may be for you.
Virgin Atlantic is currently accepting submissions for a #FlyPE contest that awards free ad space to small busines Read More

BigCommerce and Xero are combining their talents to produce an easier business experience by automating data entry into Xero bookkeeping software.
BigCommerce provides search engine optimization (SEO), social media marketing, promotions and coupons, email marketing and multi-channel marketing. The Read More

One day, I was reading through a stack of new business books in the library and one of the handy tips I ran across was, “Surround yourself with good people.”
Okay, it’s good advice. It’s not new. I see it in almost every business book I read, but it is good advice. I played with having some fun wi Read More

Cash may be king, but having to deal with it is one of the biggest inconveniences for a small business. It is labor intensive and carries with it a lot of security risks. So the addition of one more smartphone manufacturer – LG – entering the mobile payment segment will be welcomed by businesses an Read More