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Well I know we’re into a new year now, because my first conference of 2020 just ended. Zoho’s annual analyst event took place in Austin, Texas this week and as in year’s past I had a chance to sit down with CEO and co-founder Sridhar Vembu for a wide-ranging conversation. And quite literally we h Read More

You don’t need a ton of resources or even a physical location to start a successful advertising business. Instead, many entrepreneurs are helping companies spread their messages just using a small vehicle. Zoominads is one such business.
This unique moving billboard serves businesses around the At Read More

Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications.
A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring posit Read More

If your business struggles, you might see it as a sign you should pivot. Jack Dorsey wisely pivoted his podcast platform Odeo. Dorsey’s startup became Twitter — after suffocating in the shadow of iTunes as just another podcast platform.
But pivots don’t provide a surefire route to success. Before Read More

Home offices are becoming increasingly common for entrepreneurs and freelancers. And man caves are also gaining a lot of traction in homes around the country. If you don’t have enough extra room at home for these two spaces to exist separately, you may be able to create an office that still lets yo Read More

Listen to the Philip Verghese Ariel podcast to learn more about BizSugar, Philipscom and host of the EGO NetCast Podcast Martin Lindeskog.

In his latest EGO NetCast podcast interview featuring BizSugar members, Martin Lindeskog ​spoke with Philip Verghese​, also known by his username ‘Ariel”.
Read More

I talk about my three words (observing, analyzing, monetizing) for 2020.

Show notes:

My notebooks - Instagram photo
Fizzle [my referral link]
My three words for 2020 - Instagram photo
Chris Brogan’s post, My 3 Words for 2020
Listen to the episode (12 minutes into the show), for answers to Read More

If you think a ‘free shipping’ is the only determining factor for most online shoppers, then you should look beyond. A significant number of shoppers don’t buy online fearing that it will be difficult for them to return the purchased items.
In fact, 52% of consumers have abandoned an online purcha Read More

A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid f Read More

Pretty much every business will have to apologize for something at some point. However, many companies don’t do this effectively.
Mastering the art of the apology can help you keep customers’ business, secure future business, and improve customer loyalty, and avoid negative buzz that could harm yo Read More