A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for the item.
What is a Loss Leader and Should Your Small Business Use One?
Posted by
lyceum under Marketing
From https://smallbiztrends.com 1576 days ago
Made Hot by: advertglobal on January 12, 2020 10:35 am
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