BizSugar.com › Management › 4 Alternatives to Pivoting Your Small Business\' Strategy

If your business struggles, you might see it as a sign you should pivot. Jack Dorsey wisely pivoted his podcast platform Odeo. Dorsey’s startup became Twitter — after suffocating in the shadow of iTunes as just another podcast platform.
But pivots don’t provide a surefire route to success. Before you tap the brakes and change direction, remember to count the costs.