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Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of our own worth. Read More

I started like many other people do in business—I wanted something different, and I was determined to get it. My expectations of what business ownership would be like were in many ways different from what it is. Entrepreneurship is a rocky journey full of learning lessons that never seem to end. Read More

For the past few months, we’ve welcomed an intern. Her 120-hour internship was the final requirement for her to obtain her Bachelors’ Degree in Communication. We thought it would be fun to talk about the internship experience – from both her perspective and our own! Read More

Most small businesses owners share a common challenge: Finding time to work “on” our companies rather than just “in” them. So, how can you get off the proverbial hamster wheel and start spending more time on formulating strategies to help your business grow? Read More

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business. Read More

As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Fortunately, with the right coping techniques, you can avoid letting these next few months thwart your productivity. Read More

From what people want to post online to unworldly expectations about outcomes, we’ve encountered some sticky and frustrating situations. Here are some common social media pet peeves and mad misconceptions to be aware of as you put yourself out there online. Read More

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. If you’re wondering, “What’s up with that?” and if there’s any value to using hashtags on LinkedIn, you’re not alone. Here’s the skinny… Read More

Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. You must show up enough to make a difference. And, once you do, keep it going. It’s the key to making relationship marketing work. Read More

Many tell me how difficult they find it to keep up with the never-ending changes in social media. However, dealing with all of that doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes like these–and adapt with ease. Here are four tips to help you do that. Read More