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I know many business owners feel intimidated or overwhelmed by the thought of incorporating Instagram Stories into their social media strategy. So, I want to share a few tips — from technical hacks to hashtags and more — for those of you who may be embarking on using them for the first time. Read More

Let’s face it — being sick sucks. While we try to avoid it at all costs, sometimes s*** happens. The next time you’re feeling a slight tingle in your throat or stuffiness in your nose, check out these tips to help you get through the throes of sickness. Read More

Any business owner knows that time is not owned by us, ironically. There are moments that remind me of what drives my company. Those moments, collectively, are what really sustain me when time is not my own. Read More

Some of the misconceptions I’ve run across in starting my own business and through the course of helping other entrepreneurs build their brands. Read More

There are a lot of factors to consider before applying a blogging formula to your own efforts. I won’t bore you with the details, but I will say, it’s complicated. Read More

Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s simply filtering through the myriad of spam leads. Read More

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More

This past election serves to reminder that the way we vote – and the honorable, but mostly deplorable announcements of our preferred candidate – is a personal choice. Everything about this election was personal. And, as such, should probably stay that way. Read More

It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits of social media. Read More

The reality is that many companies are not positioned to lead and, because of that, they alienate their best customers… their employees. Perhaps that’s why entrepreneurship is at an all-time high. Read More