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Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s simply filtering through the myriad of spam leads. Read More
Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More
This past election serves to reminder that the way we vote – and the honorable, but mostly deplorable announcements of our preferred candidate – is a personal choice. Everything about this election was personal. And, as such, should probably stay that way. Read More
It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits of social media. Read More
The reality is that many companies are not positioned to lead and, because of that, they alienate their best customers… their employees. Perhaps that’s why entrepreneurship is at an all-time high. Read More
The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it interesting how these athletes prepare for the games. The principals athletes employ to train for the Olympics could be carried over to how we ‘train’ for life. Read More
Custom audiences have a few ways to target users, but for those trying it for the first time, I recommend the option to import a customer list. It’s simple – users import an email list and the ads are served only to the people on the list who have a Facebook account associated with that email addre Read More
Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios. Here's our list of the top 12 business social media pet peeves. Read More
Asking how many customers a business will acquire from social media is as silly as assuming that attendance at a networking event will result in new business. Read More
It’s time to re-frame how we think about social media and stop limiting its power to magnetic industries. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Ti Roberts @tiroberts Bitten By Marketing Bug

The Internet marketing bug bit Ti Roberts early on. Since then, she has come a long way, honing her marketing … More
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