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If you think that mobile apps are solely for the big brands like Bank of America or Walmart, you are wrong. Nowadays, both small and medium-sized businesses are following the app trend, understanding that an effective online selling strategy involves more than just having a website. And no, you don Read More

The new generation of personal computers are not only beautifully designed, but they come packed with some great components. And the new HP (NYSE:HPQ) Envy Curved AiO 34 that was just unveiled at CES 2017 more than delivers in terms of looks and specs. Read More

You probably know Mars Inc. as the maker of popular candy like M&M’s and Snickers. But the company actually makes more money from your pets than from your sweet tooth.
The candy giant recently announced its acquisition of VCA, a network of veterinary hospitals and doggy day cares. And this isn’t i Read More

You have finally taken the plunge.
You’ve been thinking about starting your personal training business for a long time. And now, you’re ready to turn that dream into a reality.
Pretty exciting, right?
But you’re not the only one. It seems like everyone wants to become a personal trainer nowadays Read More

#ThisIsMyMessage is the hashtag for the podcast documentary, The Messengers. My podcast, EGO NetCast, will be mentioned in the credits of the film, as I have been one of the backers of the crowdfunding campaign for the making of this movie. I recently purchased The Messengers black t-shirt via TeeC Read More

We’ve collected these direct mail marketing statistics for small businesses from a variety of sources.
Last updated: January 8, 2017

Some general statistics:
A total of more than 150 million direct mail promotions were sent out in 2015.
42 percent of recipients read or scanned the mail pieces Read More

Recently I visited the Microsoft headquarters in Redmond as part of its Small Business Ambassador tour (I’m one of the Small Business Ambassadors). While there I learned about some new Microsoft products I’d never heard of, and got a deeper look at others I already knew about.
Here are 10 Microso Read More

Media calls it the force that could save the American worker. But independent workers feel differently about the gig economy.
According to a new media analysis by Cision, on behalf of The Rockefeller Foundation, about 37 percent of overall discussions on gig economy is negative.
Clearly, there’s Read More

Yahoo is making some major changes.
A recently released Securities and Exchange Commission filing revealed that Yahoo is changing its name to Altaba after its merger with Verizon. In addition, CEO Marissa Mayer and half of the current board of directors plan to step down.
Of course, not all of th Read More

Optimism among America’s small businesses skyrocketed in December. A Optimism Index made up of 10 survey indicators rose 7.4 points to 105.8, its highest level since 2004, said the National Federation of Independent Business (NFIB). The December 2016 NFIB survey shows dramatic improvement in the ec Read More