BizSugar.com › Marketing › DIRECT MAIL MARKETING STATISTICS for Small Businesses

We’ve collected these direct mail marketing statistics for small businesses from a variety of sources.
Last updated: January 8, 2017

Some general statistics:
A total of more than 150 million direct mail promotions were sent out in 2015.
42 percent of recipients read or scanned the mail pieces.
More than 2.5 billion coupons were redeemed.
The greatest number, 54 percent, of consumers surveyed said they want to receive mail from brands they’re interested in: