If you’re doing SEO in 2012, you have to do it gently … quietly … invisibly.
Less is more.
I actually told a client within the past 2-3 weeks, “Stop worrying so much about SEO.” It was a situation where I felt the focus needed to be on the user, not the search engine. I think with an establis
Read More
Frankstrong submitted the following stories to BizSugar
Doing SEO? Do It Gently : Small Business Search Marketing
Posted by frankstrong under Online MarketingFrom http://www.smallbusinesssem.com 4410 days ago
Are You Measuring the Right Thing? - Small Business Expert Denise O'Berry
Posted by frankstrong under MarketingFrom http://www.deniseoberry.com 4417 days ago
Consider this. You place an ad in the newspaper. One thousand people read the ad. And you consider it a success even though no one bought your product or service. Sounds silly, doesn’t it?
Read More
PRSA’s #PRdefined: please don't redefine failure
Posted by frankstrong under Public RelationsFrom http://www.swordandthescript.com 4456 days ago
PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then
Read More
10 leadership tips for 1:1 meetings with employees
Posted by frankstrong under Human ResourcesFrom http://www.swordandthescript.com 4465 days ago
The military places an enormous emphasis on “counseling” -- 1:1 meetings between leaders and subordinates that define the tasks, conditions and standards. The same leadership principles are easily transferable to management in the civilian world. To that end, here are 10 tips for 1:1 meetings.
Read More
Is there a difference between influence and popularity?
Posted by frankstrong under Social MediaFrom http://www.arikhanson.com 4465 days ago
Is there a difference between influence and popularity in social media? One pundit doesn't think so because tools to measure so-called social influence have trouble telling the difference. Further, he believes we shouldn't even ask the question. But you should -- and marketing depends on it!
Read More
32 Small Business Gems from the Diva Toolbox Promote Me Conference - Vocus Blog
Posted by frankstrong under Online MarketingFrom http://www.vocus.com 4465 days ago
50 short and sweet small business marketing tips from the Diva Toolbox. Two of my favorite tips include:
18. Being better at something is not as good as being different. When you’re different, people will notice.
19. Use customer’s names on your website. People will always promote thems Read More
18. Being better at something is not as good as being different. When you’re different, people will notice.
19. Use customer’s names on your website. People will always promote thems Read More
Reputation Management Tips for Small Businesses
Posted by frankstrong under Public RelationsFrom http://www.swordandthescript.com 4631 days ago
The current value of reputation management for the majority of individuals is somewhat debatable however what is not up for debate is that reputation management has become extremely relevant to small businesses. If you’re a local business that relies largely on word-of-mouth, a few bad Yelp review
Read More
« previous12345 next »
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”