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At the end of 2009, my company was faced with the prospect of a very challenging 2010. We had taken measures to align our investment and operating expenditures with our expected sales, but I felt it wasn’t enough. It was important to squeeze out as much waste while we still had the freedom to do Read More
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The U.S. economy may still be uncertain, but global confidence among CEOs is rebounding, according to a new PricewaterhouseCoopers survey of 1,201 chief executives in 69 countries. The 14th Annual Global CEO Survey found CEOs are almost as confident of revenue growth in the next 12 months as they Read More
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Here we go again! The latest release of changes for Facebook Fan Pages is here, and business owners are all in a tizzy about how Facebook has “ruined” their perfectly useful page. Granted, it is a tad annoying having to go in and change each profile every time Facebook decides to implement a new de Read More
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People tell me there are over 5,000 online dating sites, but I couldn’t find one that focused on matchmaking business-to-business (B2B) relationships. Yet, every business expert tells me that finding good business partners is just as tricky as a good marriage, without the sex.

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After a couple of years in a challenging economic environment, buyers are still likely to be price-sensitive. But that shouldn’t stop you from charging a premium price for a unique product or service, especially in markets where there is no direct competition. Here are four niche marketing principl Read More
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In today’s wired world, both good and bad news spreads fast through social media sites such as Facebook and Twitter. Of course, that can be both a blessing and a curse. Here are three ways to ensure that your customers are saying positive things about your company on these public forums: Read More
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Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their pro Read More
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Does your website only talk about you? Do you neglect your customers and prospects or how they feel? Does your website only contain We can do this or We can help with that? Read More
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This is the sixth and last part of a multi-part blog post about one of your love/hate relationships: SALES!!! In Part 6, I wrap it all up and take you through a 10-step process to going from Fearful to Fantastic! Every step will help you move past fear and closer to the fantastic vision you have fo Read More
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If you are a serious blogger, you better get serious about promotion. One great way to tell the world about your blog are blogging communities! Read More
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