The idea of “adding value” popped into my head. At first glance, adding value certainly sounds like a good thing—not so much the “adding” part as the “value” part of the concept. I subscribe to the theory that reducing customer effort—making it quick and easy for me to do business with you—builds l Read More
With the immediate and ubiquitous nature of the Internet, it's more important than ever for small business owners to join the conversation online and help to manage their company's reputation. Get tips from Marc Karasu on leveraging customer reviews. Read More
Graph shows real traffic growth from organic search using Inbound Marketing with blogging and social media at the core. A case study which shows the value of online marketing.
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Greenwashing – the act of making people and customers believe your company is green when it really isn’t – is being targeted much more closely than ever before. Here are a few tips to help you be more green with your marketing, based on new FTC green guides: Read More
Are you confusing your Markets with 1) Unintended Meanings, 2) Too Broad a Focus, 3) Not Crafting Your Message to Your Target Audience. Here some fixes. Read More
Phil Murphy owns several traditional public storage facilities in Illinois. After having dinner with a friend and hearing horror stories about how his friend spent $60 in cab fare to get to a traditional public storage facility, Phil knew something had to change. Watch my video interview with Phil Read More
There are ways to increase or enhance your clients experience with you. Here are 3 ways and several suggestions on how. Read More
Selling is a lot like driving, you have to maintain flow while dealing with a host of expected and unexpected element. How you deal with these will determine of you arrive safely at your destination, a satisfied customer. Read More
A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline.

Headlines are the gatekeeper of an article or ad. If it’s good, people will read on. If it isn’t, then your emai Read More
This post is for all the businesses out there that have heard of “Social Media” but have no understanding of what it is, how to use it and most importantly how much it is going to cost. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!