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Mobile is a choice. It’s one way of many to interact with a message. It’s ubiquitous. It’s always on. It’s a small screen. It’s a short time to get someone’s attention. It’s a productivity and triage tool. It’s used with fingers, not a mouse. It’s imperfect cellular data connections.
So, when desi Read More

Is it ever okay to call someone stupid? Read this post for a mini case study on how NOT to gain influence through your business communications. Read More

With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More

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Social Media can be such a headache...especially for the startup trying to get off the ground. That's why we compiled the best list of resources for this week. Read More

Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond. Read More

Public Relations, Content Marketing, and Media Strategies - In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. Read More

We can learn a lot about life from the game of football. Whether it be business, personal, spiritual or psychological; many of life’s great questions can be answered by analyzing the way things are done on the field, and marketing is no exception. Read More

Why submit press releases about your business to free press release sites? Because Google determines where to rank your website, in part, based on how many sites like to it, and in particular, how many high-value sites link to it. Since many of these press release sites report to news.Google.com, Read More