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I'm sure you could think of a dozen companies that are kept alive mostly due to their image. Change the name, and they have to build an image all over again. But once you got it, you gotta do what you can to hold onto it. Read More

As a hustling entrepreneur, does your website suck? How can you improve it? Do you need two websites? One website? In this talk, David Siteman Garland covers these topics and more. Read More

Do you have a business card that stands out? Here are some examples to help you figure out how to make a great first impression. Read More

These five elevator pitches illustrate the awful sales techniques that drive away customers and investors in droves. Read More

Today I’m continuing with the topic of headlines. I want you to know the basics and have 8 techniques in your copy-writing arsenal to write killer headlines. This article gives you the next four techniques. Read More

The easiest thing you can do right away is create a list of people you plan to invite. People you may want to invite include: potential customers; the press; neighboring businesses; your city’s chamber of commerce; government officials; vendors; employees and their guests; your friends and family; Read More

What’s the plan? Traditionally, there are speeches given by prominent figures in the company followed by a ribbon cutting ceremony. If you are a new business, you will also have the city’s chamber of commerce present you with a chamber membership. Read More

A grand opening event is a great way to introduce your new company or location. It is also an excellent reason to throw a party. This is not any regular party, though. Planning will be crucial. A corporation likely has a corporate event planner, but a small business owner may be doing the planning Read More

Internet is replete with articles, blogs and personal thoughts about the value and importance of social media for startups, entrepreneurs and small businesses.

Almost everybody endorses the fact that social media marketing (or presence at least) should be adopted by all businessmen irrespective Read More