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By Rieva Lesonsky The recession may technically be over, but all it takes is one look at the headlines to know it’s not over in the minds—and budgets—of Americans. The financial meltdown has had some significant effects on how consumers shop, what they buy and how they make spending choices.

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Over past few months there has been a growing concern that social media websites are giving away your private information to third party companies. These Read More

Small business owners can now create a Builder Profile on SCVNGR to help promote their business through the location-based tool. Here's what you need to know. Read More

I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Read More

Couldn’t a said it any better than a Forrester Research exec herownself, eh!

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”

Now that’s spot-on, eh and to be the prologue t Read More

People talk about living life online but even on the world wide web---there are still secrets.  Human beings may have all the new tools and gadgets but many many of the old hangups are alive and well. Read More

The mobile phone. There is no escape. Virtually non-existent 10 years ago. Now everyone you know has one... and they are not afraid to use it. Have you considered the implications for your business? Read More

When I follow someone on Twitter or connect via LinkedIn, this is merely the start of our relationship, it is not the end! I like to think of it as a reflection perhaps of when I shake someone’s hand for the first time. To establish a relationship of course I will need to do much more.

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Many studies of business success indicate that the key to long-term success is to be flexible, adaptable and responsive Read More