I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Book tip: The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing.
MyNewsDesk and the Future of PR
Posted by lyceum under Public RelationsFrom http://www.egosoletrader.com 4949 days ago
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