Couldn’t a said it any better than a Forrester Research exec herownself, eh!

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”

Now that’s spot-on, eh and to be the prologue to a great new Infographic on “The Value of an Existing Customer” from the idea folks over at Flowtown, is about the best type of expert opinion you’ll find, eh!


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