Couldn’t a said it any better than a Forrester Research exec herownself, eh!

“In a perfect world, it’s both and everything in between. In the real world the general marketing rule is that retention is a lot more cost effective than acquisition…”

Now that’s spot-on, eh and to be the prologue to a great new Infographic on “The Value of an Existing Customer” from the idea folks over at Flowtown, is about the best type of expert opinion you’ll find, eh!



Sponsored Content


Comments


Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Jeffrey Fabian: Contributor of the Week

Our latest BizSugar Contributor of the Week is a real legal eagle as well as an entrepreneur. While already … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?