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A lot of businesses still rely on a variety of print advertising to promote products and services. Brochures, magazine ads and flyers are all great ways to provide potential customers with a physical and visual way to engage with your business. However most print advertising will simply list the bus Read More
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An effective marketing strategy that should not be overlooked is good old fashioned advertising.

But remember, in today’s social media connected world, we’re not talking about ads developed by mad men over three martini lunches, we're talking about advertising with a social media twist. Read More
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Oh the joy of being on the leading (no, make that the bleeding) edge of technology. Earlier this week, I started a Facebook Group. Before I went off ill-advised, I read everything I could from the experts in the blogosphere about Facebook Groups.

I immediately realized that Facebook had done it Read More
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If your website is unappealing in a thumbnail view, people might ignore your site before they even click on a link to it. But with an effective page preview, you have an opportunity to increase your website traffic and the dollars that the traffic generates. Read More
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Persuasion---it's important to sales.  It's important to business.  When we want to change something, we can't do it without persuasion.  Read More
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TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its s Read More
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Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow the readers to take information in quickly.

However, they are often over-used and incongruent. This article provides three pieces of advice to writing successful bullets. Read More
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Interview with Sam Silverstein, author, business expert, and entrepreneur, on becoming a professional speaker, landing paid speaking gigs, and more. Read More
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Why not turn wasted time into productive time? 3 things you can do on your drive to work that can increase sale. Read More
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It seems like every time I turn around, some advertiser with the Next Big Thing website is clamoring for my marketing money.

As a small business, I don’t have a lot of money to throw around. It turns out that about 80% of marketing expenses are wasted. Wasted! Read More
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Share your small business tips with the community!
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