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The saying “knowledge is power” can now refer to a consumer’s ability to know more and know faster. With this ability has grown an insatiable appetite for relevant and valuable information, creating a small business marketing challenge – how to attract consumers to your brand and keep them coming Read More

The PR Verdict: “B” for team Travolta who were quick off the mark with a robust and unequivocal denial. Credibility is going to be strained though if additional complainants join the lawsuit. Read More

Facebook recently forced everyone to redesign their Facebook pages. Have you upgraded yours yet?

For many folks this "upgrade" left an ugly gap of grey emptiness at the top of their Facebook pages. Does this sound like your page?

Here are 4 easy examples of how I upgraded my Facebook pages Read More

Here is a real-life example of an unsocial incident, with my tips on how to the turn the commenter from 'unsocial me' into 'social happy'. Read More

Quick question—which employee in your company is responsible for brand management? Many businesses would say their brand managers, the PR and marketing team or maybe even the CEO should be held accountable for public brand perception. The truth is that every single employee in your company, especia Read More

In my last post I talked about the basics of local search — where to list your business online. Once you have your basic listings on google places, yelp, yahoo local, and bing local, you can do more to optimize your web presence for local searches. Today I’m going to discuss finding the right keywo Read More

Are you ready for summer? The season of sand, sun and fireworks does not actually begin until June 20. But it’s a long-standing tradition that Memorial Day weekend marks the beginning of the summer season. Here are four tips to make sure you have a happy and prosperous Memorial Day weekend. Read More

Do you need to design a customer survey? The good news is, you don’t need to start from scratch. Here are five companies that offer free survey templates online.
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It’s simple; Moving pictures and sound have main lines to our brains. Reading text based media takes effort and is, unfortunately, generational.

While I or my spouse may like the morning paper with our coffee, our twenty something sons go online with tablets and phones to get the daily info wit Read More