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There is no margin of error when it comes to sales copy. It either works or it doesn't. If yours isn't working, here's why. Read More

Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such a Read More

Patsy O’Connor knows QR codes better than most people. The owner/founder of CustomQRCodes.com is an evangelist for getting businesses to embrace the short code in their mobile marketing and promotion campaigns. I asked Patsy about the state of QR codes, whether they were fading in popularity (they’ Read More

The first step is to conduct research on the market in which you’ll be launching your new product or business. In the world of athletics, a fact that reflects on a truism in life is this: the point of separation between the person who cuts the tape at the finish line and the individual who comes in Read More

Have you noticed that when people get their creative juices flowing, they usually come up with funny ideas first? But when you and your team are brainstorming for new advertising concepts and copy, should you go with your first impulse and try to make your customers laugh?
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Whether from a lack of experience or a lack of time, small businesses that aren’t using direct mail are missing out on a potentially significant source of local business. Here are some tips for getting started. Read More

POS systems have gone mobile to tailor to a wide variety of business niches, including restaurants, grocery stores, and even taxis. Thanks to the convenience of a wireless connection, almost any type of retail store can enable a customer to pay for a product or service away from a traditional cash Read More

Back in week one I mentioned that one of the most powerful aspects of a blog is its ability to act as the hub for all your social media. When you combine this hub concept with a Search Engine Optimization strategy, your blog becomes one of your greatest tools for being found. Read More

When Captain America asks, “Big man in a suit of armor, take that off; what are you?”, Iron Man’s alter ego, Tony Stark, replies, “Genius, billionaire, playboy, philanthropist.”

Some might see that response as arrogant, narcissistic or hubristic. I disagree. When you want people to notice your p Read More