The first step is to conduct research on the market in which you’ll be launching your new product or business. In the world of athletics, a fact that reflects on a truism in life is this: the point of separation between the person who cuts the tape at the finish line and the individual who comes in second place is, in some instances, less than a mere second.

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Benjy Portnoy's first business was a little candy stand he set up when he was five to sell left over candy bars to … More
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