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The PR Verdict: “B” (Good Show) for Slaughter and her article that provoked huge media discussion. Sometimes an article taps into the zeitgeist; this seems to be one of them.
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In the past 2 blog posts on local search, I’ve shown how to list your site on local directories and discussed the basics of local search engine optimization (SEO). For today’s post, I had planned to talk about search engine marketing (SEM) and using tools such as Google Adwords to drive traffic to Read More

Have you found yourself walking through the shopping mall and something catches your eye enough to make you stop and take notice? Perhaps even walk into a store? Chances are, that “something” as a visual sign or display. A great sign is one that catches your eye, gives you a clear message, and enti Read More

KEH Camera is the world’s largest dealer of used photographic equipment. The company’s website does a terrific job of listing used cameras and equipment in an organized, easy-to-search way. But while you are on the site, you should also register to receive KEH’s excellent email newsletter.
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Don't let bad business communication lose that big sale. Here are two stories where that's exactly what happened and tips for avoiding the same mistakes. Read More

Building a loyal readership is one of the most important ingredients to successful blogging. The following article goes through 5 mistakes you should avoid in your quest to turn visitors into readers! Read More

Understanding how to market your company is an important factor in making your business a successful one. You have to know how to connect to your target market. Fortunately, there are many tools that you can use to effectively market your products when you have a limited budget. Read More

Multi-touch campaigns require the involvement of both sales and marketing. These campaigns could include direct mail, emails, follow-up calls or all of the above! Read More

Identifying and fixing on page SEO problems is not an easy task. Bing's new webmaster tools makes this chore easy, and webmasters of any level can do it ... Read More