Like most things, there is no definitive answer whether email marketing or direct mail is superior. Below discuss the advantages and disadvantages of each. Read More
So far in this series we’ve discussed website design, navigation and usability. These are all very important. But what if no one finds your site???

Your website needs visitors in order to be successful. And those people need to be the right type of visitors if you hope to achieve your conversion Read More
The "elevator pitch" is a classic way to describe your business in 60 seconds or less - great for talking to busy investors or at networking functions. Coming up with the perfect pitch isn't as easy as it sounds, so here are some tips to get you started. Read More
When you are doing business online your customers don’t come in from the street. You need to make yourself visible for people to find you! That is why it is so important to find out how to market your online business for you to succeed. Read More
Keeping your sales team productive on the road can be challenging. These easy apps can help get things done, faster. Read More
A new study from Buddy Media was released this week that provides helpful insight for social media marketers. The study examined 320 Twitter accounts from the world’s biggest brands, and while these brands are not specific to the hospitality or hotel industries per se, some of the findings and stat Read More
This is a great post about ways to increase your conversion rate within your shopping cart and in your checkout process. Read More
The PR Verdict: “B” (Good Show) for Slaughter and her article that provoked huge media discussion. Sometimes an article taps into the zeitgeist; this seems to be one of them.
Read More
In the past 2 blog posts on local search, I’ve shown how to list your site on local directories and discussed the basics of local search engine optimization (SEO). For today’s post, I had planned to talk about search engine marketing (SEM) and using tools such as Google Adwords to drive traffic to Read More
Have you found yourself walking through the shopping mall and something catches your eye enough to make you stop and take notice? Perhaps even walk into a store? Chances are, that “something” as a visual sign or display. A great sign is one that catches your eye, gives you a clear message, and enti Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!