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Why does setting up operations in China give finance and human resource professionals pause? China has very complex business and tax regulations that can be utterly mind boggling for foreign businesses. Complicating the issue is the fact that regulations are subject to frequent change, as well as d Read More

For B2B marketing pros who missed these ideas and best practices from this site in the past, here's a recap of the five most popular posts. Read More

An SEO campaign can be broken down into two separate phases. The first part is the on-site optimization phase. Before building links that will generate search engine trust and traffic to your website it’s important to have a solid SEO foundation with your website. The website should be full of help Read More

A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalty w Read More

Emily shares some must-read tips for using hashtags to promote our businesses the right way on Twitter. Read More

Wondering about the effectiveness of pay-per-call as a performance marketing model? CTR rates go up 250% after including phone numbers in paid search search ads; call-to-conversion rates (CR) range from 30% to 50% (as opposed to 1%-3% for click-to-call CR), while average phone order values end up b Read More

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on th Read More

Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. Read More

So you’ve decided to start a travel blog. What happens next? The first thing to think about is what you want to get out of your blog. Read More