Facebook Advertising: What We Can Learn From Ford & GM by @jimmydaugherty

Posted by nialldevitt under Social Media
From http://tweakyourbiz.com 4322 days ago

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind of financial difficulties that were such big news just a few years ago, but about their decision to pull $10 million of their advertising off of Facebook. Their reasoning: they weren’t getting a return on their investment, the kind of attention they were so used to measuring using traditional means.

And, because the world is a place of irony, this of course got them a lot of attention in the media, especially when Ford Tweeted in response: “It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.”

And so, the great GM vs. Ford social wars began. Which one has it right, and what can we learn from their mentality, strategies, and results?