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The costs of marketing can add up. To be successful on the net, you must be consistent, and with consistency comes cost. Read More

Offering a daily deal such as through Groupon may seem like a great way to attract new business. But here are some things every business should know and consider before running a deal. Read More

Encouraging your blog visitors to comment and interact with you and your other readers will help build your community and rank better in the SERPs. Read More

We will have to engage them earlier--not when they have determined they have a problem they need to solve. Where marketing may have initiated the customer engagement, it may now be sales starting the process. Rather than marketing turning things over to sales for the next steps, it may be sales tur Read More

Great sales people help the customer identify, crystallize and manage these issues, making themselves advisors and facilitators to the entire customer buying process, not merely respondents to the last 30%. Read More

Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most. Online marketers are finding that social media is great for holding online contests that boost awareness and engagement for consumer brands. Read More

Day after day countless people are being ripped off by so called “SEO companies” and “SEO consultants” who are selling services that are risky at best... Read More

Public relations, as defined by two famous journalists in the early 1900s – American Ivy Ledbetter Lee and Austrian-American Edward Louis Bernays— is a management factor which disseminates positive information, mostly involving strategic moves to establish a mutual beneficial relationship between a Read More

You will learn about four of the most common myths & misconceptions concerning marketing your business. Learn why their wrong, and what to do about it. Read More