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Did you know that content marketing costs up to 41% less per lead than paid search?
Marketing teams know that content is a great, cost-effective way to attract a target audience.

But, what is the actual goal of content marketing? Is it only to attract people? Is it to generate leads? Build an e Read More

Over 90% of successful companies use business process documentation. Learn why from the experts, and how to document your business processes today. Read More

If you are a budding entrepreneur looking to start your first small business, this is the article for you. Starting your very own business can be both an exhilarating and challenging time in your life. With about two-thirds of businesses only surviving for 2 years and around half going bust before Read More

In my business of mentoring new entrepreneurs and advising small company owners, I recognize that most don’t start as experienced leaders, and most don’t realize that people leadership is a primary key to their future success. Building a business is not a one-person job, and leading by edict rarely Read More

Do you want to create compelling blog posts? Are you looking for how to improve your blog content and brand loyalty with your audience? This article is right for you because it provides practical tips you can use today. Read More

Are you giving your packaging design the attention it deserves? You may have an awesome product. But, it’s your packaging that does the selling. Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.
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Whether you’re a business owner, marketer, or designer, you should understand logo design trends because a logo is the visual centerpiece of a company’s brand identity. If your brand isn't as strong as it could be, consider a redesign - that just might be what's missing to grow your business. Read More

Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good.

Micah Solomon’s book, Ignor Read More

A #CoolContentCreators Interview with the incredible storyteller and content creator, Chris Brogan. Learn how Chris never runs out of content ideas! Read More