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OK, sales rep or manager, you tell me what, if anything, is wrong with the scenario that follows. It includes buyers, sellers, partners and value for all involved Read More

Funny, freaky, fightening, offensive, sexist, ridiculous and just plain stupid!

Who the heck put these guys in charge of marketing?? Read More

You know the power of social media. But can you use it wisely? Dishonesty, deception, unethical behavior and tactics. The dark side are they. Once you start down the dark path, forever will it dominate your destiny. Enter the most unlikely character to teach us the importance of using the social media correctly for PR and marketing. Listen, young Jedi, and learn... Read More

One of the hottest topics in the sales community right now is lead generation. Not just the big marketing programs that your company runs (and you rarely get any good leads from), but personal lead generation. Marketing efforts that you can start, manage, and see results from without any significant investment of time or money Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

An illegal Facebook marketing technique which blackhat marketers are using to exploit the loose account creation criteria on Faceboo Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

Part of a salesperson's job is to explain things. You might need to explain how a particular feature of your product works, or why the customer's shipment of the product has been delayed, or why your return policy is what it is.

But some salespeople can be notoriously poor at explaining things well.

A good "explainer" add Read More

Are investors like produce suppliers to the restaurant that is your business? Think about this for a moment and then read the post by Venture Capital investor Brad Feld relating this interesting metaphor. I'm not sure I really agree with it completely. Though this may be because my brain keeps getting tangled around the idea that a restaurant as a business would pay for its produce. But what Brad is suggesting here is that we forget the idea of the restaurant as a business and look at it as a metaphor for your business. Just as your business can't make products or create services at a certain level without capital so a restaurant couldn't make dishes without ingredients brought by produce suppliers Read More