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In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

Small businesses are dangerously vulnerable to malicious cyber attackers that are capable of taking down e-commerce systems, and worse, stealing customer data. Cyber attackers have also been known to prey on smaller organizations to hijack their identity and commit fraudulent activities. Worse, some reports indicate social media and Twitter accoun Read More

Following is a recap of the #smbiz Twitter chat on small business finances with expert panelists @yourowncfo @qbguy: @smbiz Q1 How much time should a small business spend focused on finance bookkeeping? #smbiz @stephaniethum Q1 Perhaps the answer depends on the size of the #smbiz. I am small but I do something in that realm every day to keep Read More

Here are the top 11 add-ons for small business owners and managers. Read More

In this video from Your Business Channel, experts give advice on how to improve sales. Among their suggestions are a focus on companies with which you are already doing business and some advice on building relationships with prospects. Of course, the best tip involves the quality of your product and the experience it gives clients. Obviously, the Read More

James Chen, a venture capitalist and blogger at Pure VC, suggests that government should be run like a business, especially in economic hard times. Unfortunately, he says that both the state government in California and the U.S. federal government have chosen to do what businesses know is unwise, trying to raise revenue either to cover budget defi Read More

Great tips from Guy Kawasaki on email forms, site search, chicklets (bookmark type), and other ideas to make your site customer friendly and smart. Read More

Author and Community Strategist Angela Connor provides five pieces of advice for United Airlines to build community despite its current PR nightmare. Read More

With all the talk around here lately about social media's place in business, customer interactions and service recovery, and marketing strategies for growth, I've been thinking more about how the world of marketing and doing business has changed with the digital/social "revolution". Read More