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Voice over Internet Protocol, more commonly known as VoIP, might seem revolutionary, but it's really just the natural evolution of communication. Most businesses can already support VoIP thanks to their high-quality and robust broadband Internet connection. Read More

We like to work on the parts of our business that are fun to us. Even the prospect of, "I have to do this to get paid" isn't usually enough to keep us from putting off our invoicing. Does this make us bad business people? No. It's normal. Read More

While dodging the rain in Vermont on vacation I spent some time thinking about our social media plans for the second half of 2009. In the first half of the year, we like everyone else, have been focusing on Twitter and Facebook. You cannot pick up a mainstream newspaper or magazine these days without some reference to Twitter and I expect that Twi Read More

“I'm starting an online business — where do I start?”. It's broad question, but is one that comes up repeatedly on small business forums and discussion boards. Of course, an online business is merely a vehicle for the product or service you are selling. So starting a Web-based business — and making it a success — will take more than just “getting Read More

With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Building a brand online isn't easy for most small and midsize companies. But the bright folks over at Search Engine Land have some useful and inexpensive tips. Read More

In the course of developing a small or home business, many opportunities may come about. They're not necessarily all at the same time. Read More

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can't underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their lo Read More

CIT Group, No. 1 originator of Small Business Administration-backed franchise loans, could be going bust. News is out that they've hired a bankruptcy firm and there is a possibility that CIT's situation could set the stage for further curtailing of small business lending. How does CIT affect the lending climate?... Read More

Why does your small business need a blog and what is a blog anyway? How will blogging increase my business? How do search engines react to blogs? All of these questions and more are answered in this informative article. Read More